Analyze the Factors Affecting the Annual Consumption Pattern of Soft Drinks

ACKN Table of Contents citation1 ABSTRACT2 Exploratory Research (Preliminary Investigation):8 think Group Interview:8 Advantages:9 Disadvantages:9 Variables set from Focus Group word10 Primary Data Collection11 DATA REPRESENTATION13 direct digest18 Reliability of data & sample enough (KMO and bartlett`s test):18 Communality common factor variance:19 astragal plot revealline21 Component matrix22 Rotated subdivision matrix23 expiry OF FACTOR ANALYSIS:24 REGRESSION ANALYSIS26 CONCLUSION30 REFERENCES31 1 ACKNOWLEDGEMENT February 16, 2012 We take this opportunity to thank Prof. Sreejesh, our worthy BRM faculty, who evaluate the device of this project and ,guided us through turn up with his valuable ideas and suggestions. We are also grateful to him for helping us out at each stage and solving each lesser wonder and doubt with patience. We would also like to thank our schoolchild friends at IBS Hyderabad for sparing their valu able time in pickaxe out our questionnaires with lot of patience. Finally, we would like to thank each former(a) for our termination to complete this project and our undying support to each other.

ABSTRACT This seek project is an attempt to analyze the factors bear on the annual uptake pattern of soft drinks in Hyderabad. The fix of various factors such as variety, price, advertisement effect, packaging, ambiance, availability, quality, taste, size of bottle, wellness and hygiene give be analyzed. The study is based on primary data collected from students of IBS Hyderabad with the help of a org anise questionnaire. Data summary is done u! sing SPSS software. The statistical analysis method utilise in this study is Factor compendium and Regression Analysis. question OBJECTIVES 1. To find out the factors affecting the enjoyment pattern, in terms of quantity, of soft drinks in Hyderabad. 2. Predicting the extent of variant in...If you want to shrink a full essay, order it on our website: BestEssayCheap.com

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