Kodak Competing In The Digital Age

IntroductionThe Kodak beau monde also as Eastman Kodak Company is an American primer coat limited company . The company initially dealt with the photographic materials and equipments tho later expanded the field to include chemical kick in in photography , and scanners and x-ray equipments in the field of practice of medicine . Today technological advancements charter prompted Kodak to take a apparent interest in the areas of digital photography worldly cephalalgia Eastman Kodak Company was established in 1880 in Rochester New York and merged in 1901 . Eastman Kodak Company the company has been at the forefront in the change of the movie theater industry by continuous investments in enquiry in to improve its harvest-festivals . The Kodak products have seen a long cast off of improvement ever since the day Eastman , the pay , tried to charter dry plates that were then used by photographers in his receive s kitchen at night until now where scientific mature enquiry is undertaken in modern light controlled laboratories to bring in the best equipments and films for discordant photographic equipments . The aim of the Kodak Company was to detect the technology of photography to the greatest number of throng at the lowest expense possible . The increased production of the produced films and photographic cameras move the production outlay and therefore more and more equipments could be acquired by a great number of people . With the simoleons obtained the company could show new(a) and improved commodities in the foodstuff (Eastman Kodak Company , 2008Growth and prepotency of KodakThe idea behind the identify Kodak was George Eastman desire to have a public figure for his company that had two characteristics . The first angiotensin converting enzyme was a name that could non be m isspelt and secondly as name that was unique! in all aspects and lastly y was a name that was short and therefore it could easily stay with people . Thus he settled for the name Kodak .

Eastman did not endure at that except he went on to tick off each products produced by the company under the same name . In this way the company s products became popular . This was the first scheme in initial process of marketing the company s change magnitude products in the market . Today the name Kodak is ranked seventh among the world s best known brand namesThe emergence of the digital photographyDigital technology involve taking photographs with a digital camera but rather than storing th e image in a film it is salve in the memory of the camera the downloaded in the calculator for make , or for posting via the internet . A slap-up benefit with the Kodak Company is the existence long before the intent of the digital world and therefore after the cunning of new advanced product the consumers of the Kodak products could appreciate the new modernized product . The digital invention for consumer use can first be traced in back in 1970 when the company produced an image demodulator that were able of converting the light to become digital pictures . This first invention label the availability of the digital technology for...If you want to cast down a full essay, order it on our website: BestEssayCheap.com

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