Illegal Immigration Issue Research Paper Example | Topics and Well Written Essays - 1000 words

Unlawful Immigration Issue - Research Paper Example To help my contention, the unfavorable impacts achieved by unlawful migration, especially as far as work uprooting of residents and bringing about of extra standardized savings consumptions of the administration, are featured. Through the media, the idea of illicit movement has been exceptionally romanticized. Displaced people, as unlawful outsiders are generally alluded to, are depicted as the persevering fringe crossers who endeavor to accommodate their families abandoned (Weissinger). Many feel compassion toward the situation of these individuals who chance their own lives looking for greener fields. This is a similar feeling inspired in me during a meeting with Mr. Diaz, an unlawful outsider from Mexico who has been working in a neighborhood retail location for a year at this point. Scarcely ready to talk professional English, he described how outrageous destitution in their country has incited him to search for a not too bad occupation over the outskirt. With his activity, he can send cash to his family with the pay he presently wins, a long ways from the amount he would have gotten in Mexico. In the impression of US-based businesses, unlawful workers are seen as a modest wellspring of incompetent work, which they could without much of a stretch tap (Hanson). Note that displaced people, given their franticness to quickly get employments, enthusiastically acknowledge moderately lower compensation when contrasted with the neighborhood work power (Costs of Immigration). Others accept that illicit migration is really a success win circumstance, wherein the poor nation from where the expatriate started acquires dollars from settlements, while the host country exploits lower work cost with the huge specialist pool made accessible (Hanson).â Given these observations, the genuine issues straightforwardly identified with illicit movement are clouded. The ensuing areas uncover what lies underneath the basic conviction and shed lights on the impacts of movement on government use, populace development and on other monetary variables (Siew-Ean).

Sylvia Plath Research Paper free essay sample

As Emily Dickinson once stated, â€Å"People need tough situations and abuse to create mystic muscles. † Sylvia Plath foreshadowed a wide range of things in her verse that mirror the troublesome encounters she suffered throughout everyday life. Her father’s passing and her husband’s deserting impacted her writing in a few diverse of her sonnets. Plath’s self-destructive propensities and the profound miseries she endured likewise prompted a portion of her darkest and progressively pessimistic sonnets. Her work is known for the savage symbolism credited to a portion of her most flawed occasions throughout everyday life. Despite the fact that Sylvia Plath encountered a hard life brimming with self-destructive contemplations, these deplorable occasions at last prompted her most renowned verse today. Plath was naturally introduced to a Massachusetts home on October 27, 1932 to an exceptionally scholastic couple. At the point when she was just eight years of age her dad passed on of diabetes. At the point when Plath was 21 years of age, she experienced a genuine misery and endeavored self destruction. We will compose a custom paper test on Sylvia Plath Research Paper or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Before long, she met Ted Hughes, an English writer, and wedded him in 1956 (â€Å"Sylvia Plath† 1). The last and last time Sylvia would experience the ill effects of gloom was in the most exceedingly terrible winter of the century in 1963. Her self destruction endeavor, in February, was fruitful because of the utilization of a gas broiler (Wagner-Martin 2). â€Å"One can't unmistakably recognize the injuries she encountered from those she developed in print† (Axelrod 1). As the educator from the University of California Riverside says, Plath’s sonnets show anguish like none other of her timeframe. She was a contemporary author whose sonnets followed the tutoring of Robert Lowell and Anne Sexton. She invested wholeheartedly in her composition in spite of the fact that her most noteworthy sonnets were the result of a frightful time for her. â€Å"For Plath, the most significant things were consistently those she made: her sonnets, her children† (Kinsey-Clinton 5). Sylvia’s troublesome life and the things she experienced added to the striking verse she is currently perceived for. â€Å"His demise radically characterized her connections and her sonnets most quite in her elegiac and scandalous sonnet, ‘Daddy’† (â€Å"Sylvia Plath† 1). To start with, Sylvia Plath had an entangled relationship with her dad and communicated her disdain towards his demise in a portion of her sonnets. â€Å"They consistently realized it was you. /Daddy, daddy, you charlatan, Im through. † This last line to Sylvia Plath’s sonnet, â€Å"Daddy†, gives her anguish and contempt towards her dad considerably after his some time in the past death. One can unmitigatedly observe all through this sonnet Plath is communicating extraordinary feelings towards her father’s life and demise yet at long last deals with him at long last. She was additionally delineating her sentiments of hatred towards her better half with her cruel and clear words. (â€Å"Analysis of Sylvia Plath’s ‘Daddy’† 1). The sonnet â€Å"Daddy† embodies the agony that was hidden away developed in Sylvia’s youth. At the point when she previously knew about her father’s demise, she broadcasted, â€Å"I will never address God again†. Sylvia trusted her dad could have forestalled his passing yet rather held on and sat idle (Wagner-Martin 67). In another sonnet, â€Å"Electra on Azalea Path† she depicts her first visit to her father’s grave and the influence it had on her own life in an idyllic way. â€Å"I carried my affection to endure, and afterward you kicked the bucket. /It was the gangrene ate you deep down/My mom stated: you passed on like any man. /How will I age into that perspective? † These four lines are from the finish of Plath’s sonnet â€Å"Electra on Azalea Path† and speak to the difficult time she is having tolerating his passing. Sylvia Plath’s father’s passing negatively affected her psychological state, yet generally speaking helped her lovely style of composing. Next, her significant other, Ted Hughes’s, deserting gave an astounding wellspring of outrage for Plath’s book of verse, Ariel. â€Å"Ted Hughes left Plath and in that winter, in a profound misery, Plath composed the vast majority of the sonnets that would include her most well known book† (â€Å"Sylvia Plath† 1). After he left her, she composed 40 sonnets of wrath and retaliation in under two months. The sonnets that made Ariel have been basically liable for Plath’s after-death distinction (Stevenson 2). Sylvia communicated through progressively furious and amazing sonnets. Sonnets, for example, â€Å"Lady Lazarus†, â€Å"Ariel†, and â€Å"Death Company† are on the whole incredible instances of her desolate and smoldering sentiments. In the sonnet, â€Å"Lady Lazarus†, Sylvia Plath closes it with these line; â€Å"Out of the debris/I ascend with my red hair/And I eat men like air†. By and by, her sentiment of disregard and let somewhere near her better half are delineated in her enlightening word decision and intriguing rhyme conspire. â€Å"Lady Lazarus† is a sonnet about her adoration abhor relationship with death and the distress she experienced during the finish of her marriage. Sylvia Plath battled with numerous parts of her own life and love life. Because of her husband’s renunciation, Plath made incredible sonnets that will be recalled all through time as a portion of her best work. Ultimately, the significant effect on Sylvia Plath’s composing was her times of discouragement and self-destructive musings. The principal clash of profound despondency she confronted was in school, in any case, she fortunately endured, and graduated summa cum laude in 1955 (â€Å"Sylvia Plath† 1). Be that as it may, her next time of sorrow was deadly. The greater part of Plath’s verse is dull and brutal. The tone in huge numbers of her sonnets mirrors her self-destructive emotions and miserable feelings of trepidation. For example, in the sonnet â€Å"Mirror†, by Sylvia Plath, the topic of the dread of maturing is available inside each line. â€Å"In me she has suffocated a little youngster, and in me an elderly person/Rises toward her for a long time, similar to a horrible fish. † Also, it's anything but a fortuitous event that Plath kicked the bucket youthful; similarly as the character she depicts would prefer to bite the dust youthful and be youthful always than watch herself age. The equals between the sonnet and Plath’s life are effectively noted. For example, Plath’s self-destructive endeavor at 21, and biting the dust youthful, both show that she feared maturing. Likewise, the individual in Plath’s sonnet â€Å"Mirror† was unsatisfied with herself and her life, similarly as Sylvia Plath seemed to be. An elegantly composed sonnet that came about because of Plath’s self-destructive despondency is â€Å"Nick and the Candlestick†. It is an exceptionally dismal sonnet kept in touch with her child about maternal love utilizing nature symbolism and adoring, streaming words (Stevenson 2). Albeit the vast majority of Plath’s sonnets are savage and furious, this sonnet shows the assortment of verse to come out of her downturn. The blend and assortment of Sylvia Plath’s sonnets contained a fundamental tone of fierceness and resistance. â€Å"Plath’s blunt language talks noisily about the annoyance of being both deceived and powerless† (Wagner-Martin, 2). The numerous troublesome things she experienced changed her sonnets and put her on the map. Her verse regularly mirrors the agonizing occasions she encountered, for example, her father’s passing at a youthful age, her significant other leaving her with two babies, and her own fights with sorrow. Likewise, the issues in Plath’s life gave her justification for composing excellent, profound, and furious sonnets that will be recollected until the end of time. The discouraging elements added to the implications of her sonnets and the basic tone in them. On account of Plath’s not really flawless family and home life, it made for very elegantly composed verse. Towards the last days of her life, Plath composed â€Å"Twelve last sonnets in a matter of seconds before her demise that characterized an agnostic metaphysic from which passing gave the main escape† (Stevenson 2). As should be obvious, Sylvia Plath composed sonnets to escape from her dangerous life and communicated the majority of her emotions through her dim sonnets. Because of her miserable encounters, she composed sonnets that mirrored her self-destructive propensities and, in the long run, got celebrated.

Where is My Award Letter COLUMBIA UNIVERSITY - SIPA Admissions Blog

Where is My Award Letter COLUMBIA UNIVERSITY - SIPA Admissions Blog I want to provide an update regarding financial aid award letters.   There are two things that have posed some challenges in generating award information this year. First, Columbia University is in the process implementing a new university wide financial aid software system.   This changeover has taken a bit longer than expected and we have been working hard to get everything programed to run correctly. Second, as you might have seen in the news, the Federal government has instituted some new policies that change the way Federal student loans are administered.   This change only took effect recently and we have to integrate this into our software processing.   The loan programs have not changed in substance, it is just that the government will be handling 100% of the processing rather than sharing duties with private banks. Let me give a short overview of the types of aid that are available and what your package is likely to include.   I will start with U.S. Citizens and Permanent Residents. First, any U.S. Citizen or Permanent Resident is eligible for $20,500 per academic year (two semesters) in Stafford Loan funding (assuming the applicant has not defaulted on a previous Federal loan).   There are two types of Stafford Loans: subsidized and unsubsidized.   The government will pay the interest on subsidized loans while students are enrolled and does not pay the interest on unsubsidized loans while you are enrolled.   There is no credit check required to qualify for a Stafford loan and the exact split between subsidized and unsubsidized funding will be based on the expected family contribution (EFC) generated by filling out the Free Application for Federal Student Aid (FAFSA).   The only lender for these loans is the U.S. Federal Government. Second, U.S. Citizens or Permanent Residents can apply for a federal PLUS loan.   This loan is administered through the Government as well and does require a credit check.   The loan amount can be up to the cost of attendance, minus all other aid received. So let us say for example that you qualify for $20,500 in Stafford loans and the total cost of attendance   (education and living expenses for one academic year) is $60,000.   You could apply for a PLUS loan up to $39,500 in this scenario ($60,000 minus $20,500). Third, if you do not wish to apply for PLUS loan or apply for one and are denied, you can pursue a private education loan through a bank.   Many banks offer private loans for educational purposes and you can find a list of such banks here. Fourth, depending on the EFC generated by your FAFSA, you might be eligible to receive a Perkins loan.   A Perkins loan is also a government based program, but it is administered by Columbia University.   The benefit of a Perkins loan is that it has a lower interest rate however the maximum a student can receive at SIPA is $6,000.   Also, the University only has a limited amount   Perkins funding to award.   Perkins loans are given to applicants with the lowest EFCs first until the money in the Perkins loan fund for the year has been depleted. Fifth, work study awards allow students to apply for jobs on campus.   Like the Perkins loan, work study is awarded based on EFC and we do have a limited amount to award.   First year students that receive work study can apply for jobs at SIPA and across the university. Finally, any funding that have received from SIPA or an outside organization is included in your financial aid calculation.   So, if you were awarded a SIPA fellowship of $20,000, this will be included on your financial aid package and will help to determine the amount of other awards you might qualify for.   In addition, if you have received funding from an outside organization you will have to provide this information to our office so that we can make sure that it gets applied to your student account and included in your financial aid package. If you are not a U.S. Citizen there are loan options, but at present we are only aware of programs through U.S. banks   that require a cosigner that is typically a U.S. Citizen or Permanent Resident.   In the past we have worked with banks to provide loans that do not require a U.S. cosigner, however we do not have such an option at this point in time, mainly due to turbulence in the financial markets in recent history. International students can also apply for jobs on campus, but this process is competitive.   To start researching U.S. banks that might be able to offer loans to international students, please click here. Some applicants have asked about the possibility of working at SIPA to help defer educational costs.   We do provide such positions at SIPA, however they are reserved for second year students. Our new financial aid software will provide information to you in much the same way that our admission application system does.   When an evaluation of your data has been completed, you will receive an email and you will be asked to log in to an online system to view the awards you are eligible to receive.   We hope to start sending out notices any day now. Thank you for your patience and if you want to do some more reading on the topic, feel free to visit the financial aid portion of our Web site.

Nonviolent Protests An argumentative essay - 1411 Words

From the Boston Tea Party of 1773, the Civil Rights Movement and the Pro-Life Movement of the 1960s, to the Tea Party Movement and Occupy Wall Street Movement of current times, â€Å"those struggling against unjust laws have engaged in acts of deliberate, open disobedience to government power to uphold higher principles regarding human rights and social justice† (DeForrest, 1998, p. 653) through nonviolent protests. Perhaps the most well-known of the non-violent protests are those associated with the Civil Rights movement. The movement was felt across the south, yet Birmingham, Alabama was known for its unequal treatment of blacks and became the focus of the Civil Rights Movement. Under the leadership of Martin Luther King Jr., president of†¦show more content†¦It was during these demonstrations that the Birmingham Police Department, under the leadership of Eugene â€Å"Bull† Connor, used forceful measures such as using high-pressured water jets and police d ogs in hopes of stopping the demonstrations. These clergymen believed that Birmingham’s extreme measures were justified and they too urged the African American community to withdraw their demonstrations. King responded to the eight clergymen with his letter from the Birmingham jail. King (1963) immediately strives to justify the need for nonviolent direct action through his statement, â€Å"Several months ago the affiliate here in Birmingham asked us to be on call to engage in a nonviolent direct action program if such were deemed necessary.† What is direct action? Direct action is a form of political activism which may include sit-ins, strikes, and demonstrations (Haines, 1984). Kings explanation to the clergymen for protesting segregation began with an explanation of their actions, â€Å"Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue†. In this case King was invoking the right of freedom of expression, not only freedom of speech but the freedom to assemble. The clergy and many of the citizens of Birmingham believed the demonstrations, sit-ins, and strikes, considered peaceful by KingShow MoreRelatedEssay Questions On Dis obedience And Rebellion3173 Words   |  13 PagesDraft for Argumentative Essay Thoughts of disobedience and rebellion have existed for almost as long as the first law or rule that could be broken. These thoughts come naturally to us, being humans we are curious and we wonder, what would happen if we were to do something different, something off the beaten path. This curiosity has fueled, our evolution, our development to the beings that we are now. It has spawned the thoughts of morality and justice that caused the subject of this essay, civil disobedienceRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesjobs tend to shift from developed nations to countries where lower labor costs give firms a comparative advantage. In this photo, an employee wearing a sign on his head reading â€Å"Capital Interests† joins co-workers at a Nokia factory in Germany to protest the company’s decision of terminating mobile phone production at the plant, resulting in the loss of 2,300 jobs. Nokia announced plans to shift production from Germany to Romania, where labor costs are lower. 18 CHAPTER 1 What Is Organizational

Trends in Japanese Baby Names

Baby names are like a mirror that reflects the times. Lets have a look at the transitions in popular baby names and recent trends. Royal Influence Since the royal family is popular and well respected in Japan, it has certain influences. The Western calendar is widely known and used in Japan, but the name of the era (gengou) is still used to date official documents. The year in which an Emperor ascended to the throne would be the first year of a new era, and it continues until his death. The current gengou is Heisei (the year 2006 is Heisei 18), and it was changed from Showa when Emperor Akihito succeeds to the throne in 1989. That year, the kanji character Ã¥ ¹ ³hei) or æˆ Ã‚  (sei) was very popular to use in a name. After Empress Michiko married to Emperor Akihito in 1959, many newborn baby girls were named Michiko. The year princess Kiko married prince Fumihito (1990), and Crown princess Masako married Crown prince Naruhito (1993), many parents named their baby after the princess or used one of the kanji characters. In 2001, Crown Prince Naruhito and Crown Princess Masako had a baby girl and she was named Princess Aiko. Aiko is written with the kanji characters for loveæ„› and childÃ¥ ­ , and refers to a person who loves others. Although the popularity of the name Aiko has always been steady, its popularity grew after the princesss birth.   Popular Kanji Characters The recent popular kanji character for a boys names is ç ¿â€ (to soar). The names including this character are  Ã§ ¿â€,  Ã¥ ¤ §Ã§ ¿â€,  Ã§ ¿â€Ã¥ ¤ ª,  Ã¦ µ ·Ã§ ¿â€,  Ã§ ¿â€Ã§Å"Ÿ,  Ã§ ¿â€Ã¥ ¤ §Ã‚  and so on.  Other popular kanji for boys are Ã¥ ¤ ªÃ‚  (great) and Ã¥ ¤ §Ã‚  (big). The kanji character for ç ¾Å½Ã‚  (beauty)  is always popular for girls names. In 2005 it is especially popular, even more so than other popular kanji such as 愛  (love), å„ ªÃ‚  (gentle) or èŠ ±Ã‚  (flower).  Ã§ ¾Å½Ã¥â€™ ²,  Ã§ ¾Å½Ã§ ¾ ½,  Ã§ ¾Å½Ã¥â€ž ªÃ‚  andç ¾Å½Ã¦Å"ˆÂ  are listed in  the top 10 names for girls. Hiragana Names Most names are written in  kanji. However, some names dont have kanji characters and are simply written in  hiragana  or  katakana. Katakana names are rarely used in Japan today. Hiragana is mainly used for female names because of its soft impression. A hiragana name is one of the most recent trends.  Ã£ â€¢Ã£  Ã£â€šâ€°Ã‚  (Sakura),  Ã£ â€œÃ£ â€œÃ£â€š Ã‚  (Kokoro),  Ã£  ²Ã£  ªÃ£ Å¸(Hinata),  Ã£  ²Ã£ â€¹Ã£â€šÅ Ã‚  (Hikari) and  Ã£  »Ã£  ®Ã£ â€¹Ã‚  (Honoka) are popular girls names written in hiragana. Modern Trends Popular boys names have endings such as ~to, ~ki, and ~ta. Haruto, Yuuto, Yuuki, Souta, Kouki, Haruki, Yuuta,  and Kaito are included in the top 10 boys names (by reading). In 2005, names that have the image of summer and ocean are popular for boys. Among of them are  Ã¦â€¹â€œÃ¦ µ ·,  Ã¦ µ ·Ã¦â€"â€", or  Ã¥ ¤ ªÃ©â„¢ ½.  Western or exotic sounding names are trendy for girls. Girls names with two syllables are also a recent trend.  The top 3 girls names by reading  are Hina, Yui, and Miyu. In the past, it was very common and traditional to use the kanji character ko  (a child) at the end of female names. Empress Michiko, Crown Princess Masako, Princess Kiko, and Yoko Ono, all end with ko (Ã¥ ­ ). If you have a few female Japanese friends, you will probably notice this pattern. In fact, more than 80% of my female relatives and girlfriends have ko at the end of their names. However, this might not be true for the next generation. There are only three names including ko in the recent 100 popular names for girls. They are Nanako (è Å"々å ­ )and Riko (莉å ­ ,  Ã§ â€ Ã¥ ­ ). Instead of ko at the end, using ka or na is the recent trend. Haruka, Hina, Honoka, Momoka, Ayaka, Yuuna, and Haruna for example. Increasing Diversity There used to be certain patterns for names. From the 10s to the mid-70s, there was little change in naming patterns. Today there is no set pattern and baby names have greater diversity. Boys Names Rank 1915 1925 1935 1945 1955 1 Kiyoshi Kiyoshi Hiroshi Masaru Takashi 2 Saburou Shigeru Kiyoshi Isamu Makoto 3 Shigeru Isamu Isamu Susumu Shigeru 4 Masao Saburou Minoru Kiyoshi Osamu 5 Tadashi Hiroshi Susumu Katsutoshi Yutaka Rank 1965 1975 1985 1995 2000 1 Makoto Makoto Daisuke Takuya Shou 2 Hiroshi Daisuke Takuya Kenta Shouta 3 Osamu Manabu Naoki Shouta Daiki 4 Naoki Tsuyoshi Kenta Tsubasa Yuuto 5 Tetsuya Naoki Kazuya Daiki Takumi Girls Names Rank 1915 1925 1935 1945 1955 1 Chiyo Sachiko Kazuko Kazuko Youko 2 Chiyoko Fumiko Sachiko Sachiko Keiko 3 Fumiko Miyoko Setsuko Youko Kyouko 4 Shizuko Hisako Hiroko Setsuko Sachiko 5 Kiyo Yoshiko Hisako Hiroko Kazuko Rank 1965 1975 1985 1995 2000 1 Akemi Kumiko Ai Misaki Sakura 2 Mayumi Yuuko Mai Ai Yuuka 3 Yumiko Mayumi Mami Haruka Misaki 4 Keiko Tomoko Megumi Kana Natsuki 5 Kumiko Youko Kaori Mai Nanami Individuality in Spelling There are thousands of kanji to choose from for a name, even the same name can usually be written in many different kanji combinations (some have more than 50 combinations). Japanese baby names might have more variety than baby names in any other languages.

Marketing communications strategy Free Essays

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment. We will write a custom essay sample on Marketing communications strategy or any similar topic only for you Order Now This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message. Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand. This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing. In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move. For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion. Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14 How to cite Marketing communications strategy, Essays

Marketing communications strategy Free Essays

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment. We will write a custom essay sample on Marketing communications strategy or any similar topic only for you Order Now This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message. Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand. This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing. In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move. For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion. Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14 How to cite Marketing communications strategy, Essays