a) What are the key technology factors behind Google early domination? Search algorithm: The World Wide network grew truly fast during the 90s. Searching and finding the right sc in all in allywag is crucial for rolers who surf the mesh. Competitors had already chase engines in use and were quite successful (AltaVista). Indexing all the ready(prenominal) tissue pageboys and frequently updating this index was the strategy of nigh all the search engines. Users could then search the index for keywords. This was all through with(p) by software and not by manpower. If a drug user is looking for a keyword, the rank of the situate within the displayed search results is truly grave for the owner of the Web Site. Website Developer discovered that by repeating keywords on their page, they could influence the ranking (importance) of their page in the search results and thusly create ineffective results for users. Google developed a unique search algorithm which sort o ut more(prenominal) genuine the relevance of a page. Google used a technique base on references (Links) and did not count keywords. The more pages connective to a web page the more important is the relevance of this page. The conceit behind: If the webmaster decides to put a link on his page, the page deserves attention. These references were counted and called votes. Votes coming from more important pages were leaden more heavily. This advent is called page rank and is the key header of Googles success. former(a) web search services offered less original results and therefore Google could gain market shares. Fast response condemnation: Google cerebrate on search results and had a fast lode web page without advertisement. The user overtakes the search result very apace without waiting for the page to load. Google also spent a dowery of money for computer performance and invested heavily in technology (parallel processing; Start page of Google (1998) Attachment 1). b) equivalence ad placement bidding proces! s used by Google and yokel! Model Yahoo! Yahoo! sells keywords through an...If you emergency to get a full essay, order it on our website: BestEssayCheap.com
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